All personal data is handled confidentially. The data required for processing the transactions will be stored and transferred to associated companies in the course of processing the order. Address information can also be used for advertising purposes, whereby you can veto this use at any time.


Information on Internet Technologies

When you visit our website, small text files (so called cookies) are stored on the computer of the visitor. These cookies, in particular, are intended to make our service safer, more effective and more user-friendly. For example, thanks to this data, it is possible to display information on our web pages that has been specifically tailored to your interests. The exclusive purpose of these procedures is to adjust our services to the wishes of our customers in the best possible way and to make their surfing experience as comfortable as possible.


Certainly, it is up to you to set up your browser in such a way that you should be able to deactivate the use of the cookies or to delete cookies already placed on the hard disk.


Example: in Internet Explorer

  1. Select “Internet Options” from the Tools menu
  2. Click on the tab Privacy
  3. Now you can determine whether cookies should be accepted, selected, or rejected
  4. Confirm your choice by clicking OK.


Example: in Firefox

  1. Select the Settings item from the Extras menu
  2. Click on the tab Privacy.
  3. In the drop-down menu, select the “Define custom settings” entry.
  4. You can now set up whether cookies should be accepted, how long these cookies should be kept and you are able to add exceptions concerning the web sites you always or never permit the use of cookies.
  5. Confirm your choice by clicking OK.


Please take into consideration that you can only use and experience completely every interesting function at if you use cookies. When, for instance, you place an article into the shopping cart, our server will read the code from the cookie and will learn that the item is in your shopping cart. If after your shopping tour at, you visit other web sites and then return to our site, your shopping cart remains filled. This service is only possible by using cookies. That is why we recommend that you leave your cookies functions enabled.


We like to make you aware that a purchase order with is only possible when you admit cookies.


Google Analytics Data protection Agreement

This web site uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called Cookies, text files which are stored on your computer to analyse the use of the website by you. The data generated by the cookie concerning your use of this website are passed on to the Google server in the USA, where they are in turn stored. In case of enabling the IP anonymization on this web site, your IP address will be shortened by Google even within the member states of the European Union or in other countries which are contracting parties to the Agreement on the European Economic Area. On Behalf of the operator of this website, Google will use this information in order to analyse your website usage and to produce summary reports on website activities for the operator of the website, and for other website and internet usage related services. The IP address which was transmitted from your browser as part of Google Analytics will not be amalgamated with other data by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from capturing the information generated by the cookie about your use of the website (including your IP address) as well as the processing of these data by Google. To do so you may download and install the deactivation browser plugin from the following link:



If you are subscribed to our newsletter you may unsubscribe at any time. In order to enable you to continually optimize our newsletter service, our newsletter contains a function which only informs us when you accessed the newsletter.


Integration of Facebook Social Plugins

Social Plugins from Facebook are used at in order to make online shop more user- friendly. For this purpose, we also use the Like Button. In this case, it is the offer made by the United States Company Facebook Inc. (1601 S. California Ave, Palo Alto, CA94304, USA).


When you visit a website of which contains such a plug-in, your browser establishes a direct link to the Facebook servers and the content of the Facebook plugin is transferred. So, Facebook can trace your visiting the web site even if you don’t actively use the function. If you have already created a Facebook account, you can use such a Social Plugin and you can share information with your friends. Heine has no control over the content of the Plugins and the information transmission.


On its website, Facebook makes available detailed information concerning the extent, type, purpose and further processing of your personal data. Continuing information on your rights and the setting options for the protection of your privacy can be found here.




Facebook Data Protection Statement

You can object to displaying Facebook Social Plugins. A cookie is used that permanently prevents passing on of data to Facebook, unless you specifically delete this cookie in your browser or by using the Delete-all-cookies function. You may repeat this objection at any time.